It's better if I show you...
I have a client selling an online course priced at $97.
In just the month of August, the campaign drove 119 purchases at a cost per purchase of $4.48!
This means that for the $533.69 we spent on ads, we managed to bring in $11,543 just on the front end!
That's pretty crazy, right? (screenshot below)
But there's more!
Then, I tested the same ad strategy for an online webinar campaign.
Usually, given how ads worked, I expected the cost per webinar registration to be around $5-$10.
That was a very optimistic goal, keeping in mind that we were targeting only the USA. (Which is the hardest market to sell to...)
I wondered if this approach would work for lead generation and webinars.
The results were insane...
The campaign drove 5,257 leads at a cost per lead of $1.46!
But, wait...
Can this new advertising approach get website purchases for a low ticket online course at a really low cost?
Well, it did!
As you can see - we brought 1,688 website purchases at a cost per purchase of $2.25.
The next thing I did...
I tested this advertising approach with a mid-ticket online course funnel priced around $500.
Well, here I'll just share the return on the ad spend in the screenshot below.
And then, I did another lead generation campaign for a product launch.
The end goal was to get leads between $10-$15 because we sell high-ticket products at the very end.
With the budget we had - $15,000, I expected, we could get $1,500 leads.
Well, I was wrong...
We managed to get 7,830 leads. (You can see the cost per lead below.)
I couldn't believe the results...
Since I started running ads 8 years ago, I haven't seen anything this effective.
The good news?
I discovered a new advertising approach that helps you generate more leads, book more appointments, and make more sales than ever before!
That's the same exact approach I'm using to get you to read this page right now!
It's pretty cool, right?
I'll get to my advertising approach in a second, but first, let me explain why the traditional way of advertising does not work for you.
If you already have a well-defined niche, it becomes harder and harder to get clients from social media...
From January 6, 2022, Facebook started to remove detailed targeting options...
Because of this, you can only target larger audiences that consist of a lot of people who are NOT really interested.
You can not really laser target anymore.
Your audiences could be $10M—$100M people or even more.
If you sell to a well-defined niche, you know that the people who will buy are not that much.
Maybe only 10,000-50,000 people are interested in your product, and even fewer can afford it, but why spend the money on people who are not even interested?
If you have to target 10M people, it's almost impossible to target "the people who can actually afford it" or your ideal market.
This results in spending a lot of time and money on people who are not qualified to buy.
This leads to a higher cost per conversion and makes any ad platforms too expensive and ineffective to use.
Check this article on Bloomberg, for example.
It says how people struggle to get clients from Facebook Ads...
But it's not just the Bloomberg that claims results on Meta are down...
If you go to Reddit or any Facebook group, you'll see so many people complaining.
Here are some examples...
As you can see, a lot of people struggle.
The good news?
My ad strategy works even when others struggle!
But wait... you don't know me yet...
My name is Niko Velikov.
I'm the guy who wrote this page.
I started my business with a pen, paper, and a $400 laptop in Bulgaria, one of the poorest countries in Europe.
Today, 8 years later, my ads generated over $30M in sales for clients.
I specialize in selling online courses, coaching programs, masterminds, and services with Facebook & Instagram ads.
My standard of living depends on my ability to run ads profitably.
That's why I bought the most expensive online courses, joined masterminds, and, more importantly, spent millions of dollars on ads!
I tested pretty much every advertising strategy I could, but I haven't seen anything that delivers better results…
And the best part, this strategy is only available to a few!
Even the most experienced marketers don't know about this strategy!
This ad strategy allows you to target a very niche market, and it works extremely well if you want to attract B2B clients, high-income individuals, and people "who have money to afford it!"
If you can not get clients with this ad strategy, nothing else will work for you.
Because this ad strategy puts your ads in front of the people who are most likely to book calls, fill out forms, or buy your products.
Imagine reaching the perfect customer every single time!
That's the power of this ad strategy: It lets you target specific Facebook groups and pages where your ideal customers hang out.
Here's the cool part: I use a special tool that lets you target even groups and the pages of your competitors.
This means you can put your message right in front of people who are already interested in what you offer, making them much more likely to become paying customers.
It's all about laser focus.
Instead of wasting money on people who might not care, you put your ads exactly where your ideal clients are.
I don't say everybody who uses this ad strategy will get the exactly the same results, but it's just very different from anything else out there.
Laser targeting groups and pages allows you to reach people who are already interested in products or services similar to yours. These people are more likely to engage with your ads, fill in a lead form, book a call, or make a purchase, resulting in higher conversion rates. By showing your ads to a relevant audience, you can increase the chances of converting total strangers into customers.
With laser targeting, you can focus your ad spending on the most relevant and engaged groups and pages. This can help you avoid wasting money on ads that are not reaching your target audience. By targeting a smaller but more engaged audience, you can stretch your ad budget further and get more leads, calls, and sales for your money.
When you target a highly engaged audience, your ads are more likely to resonate with the target market, which can lead to a higher return on investment (ROI) for your advertising campaigns. This is because the audience is more likely to engage with your ads, share them with others, and make a purchase. By optimizing your targeting, you can get more bang for your advertising buck and achieve a higher ROI.
Laser targeting groups and pages allows you to show your ads to people who are more likely to become loyal customers. By reaching a super-engaged audience of potential buyers, you can improve your brand awareness among people who are more likely to engage with your content and make a purchase. People in your niche will know who you are and what you have to offer. You’ll be able to position yourself as a trusted authority in your niche!
By laser targeting a super-engaged audience of potential buyers, you can gain valuable insights into your target market. You can learn more about their interests, behaviors, and preferences by analyzing their engagement with your ads. This information can help you improve your advertising strategies, create new products, and services that better meet the needs and wants of your customers. By better understanding your target market, you can refine your marketing efforts and create more effective ads. This means more money.
If you’re reading this probably you are just like me, someone who wants to book appointments, generate leads, and make sales without too much hassle and today you have the chance to get the one thing that will help you do that better than anything else you’ve seen.
I created an online course where I'll teach you everything you need to know about targeting specific groups and pages.
Introducing...
5-Module Online Course: Teaching Beginner-To-Advanced Facebook™ Targeting for Optimal Business Growth
The Targeting Academy is my 5-module online course designed to teach coaches, consultants, service providers, agency owners, media buyers content creators, and course creators how to target specific Facebook™ groups and Facebook™ pages so they can generate more leads, book more appointments, and make more sales.
Whether you're a complete beginner or a more advanced marketer, The Targeting Academy will provide you with the knowledge and strategies for creating profitable ad campaigns!
Here's what you're going to learn:
In the first module, we will focus on the fundamentals of Facebook advertising. We're going to discuss the power of Facebook™ ads and the most important things you need to know before you start advertising. Many people dive straight into running ads, but this first module will be essential to your success.
We are going to cover...
Defining your ideal customer is an extremely important step towards your success. In this module, I'm going to show you the #1 strategy to identify your ideal customer on Facebook. Because in order to attract thousands of people, you need to figure out how to attract just ONE. And this is exactly what you'll learn in module two!
We are also going to cover...
Many people can not make ads work because they don't know what to focus on. There's way too much confusing information out there. Here, we'll break down the anatomy of the 7-figure campaign. Once you complete this module, you can set ads that convert from the get-go!
We are also going to cover...
We will take your targeting game to the next level, and here I will show you how to use advanced targeting techniques that are completely different from what you've seen! These techniques are the secret sauce to my 7-figures campaigns.
We are also going to cover...
You're going to learn how to run ads that are profitable from the start, but how do you scale? How do you go from making $100 daily to $1,000 to $10,000 per day with Facebook ads? I'll give you my #1 Facebook ads scaling framework responsible for over $30M in sales! With this framework, you'll be able to scale ads better than the most experienced Facebook ad experts out there!
We are also going to cover...
Now you’ll say, Niko this sounds great, but how much does it cost?
Well, for the information in The Targeting Academy I can easily charge at least $997, but because this is the first time I launch my online course to the public the price will be different.
I'll reveal the price in a second...
I believe that The Targeting Academy is the #1 online course you need to grow your business this year, and because I really want to make this a no-brainer for you - I’ll include some bonuses.
Value: $197
In this mini step-by-step training, I'm going to show you how to start and grow your Facebook page. After you complete the training, you'll know how to get thousands of likes.
We're going to cover:
Value: $297
Many of you struggle with restricted ads, ad accounts, and business managers. In this step-by-step training, I'm going to show you how to solve all your restriction problems once and for all.
We’re going to cover:
Value $197
Knowing how to find profitable ads will set you up for success from the get-go. In this free mini-training, I'll show you how to find and create great ads yourself.
We’re going to cover:
Value $197
Many people don't have large budgets to allocate towards ad spending. No problem - in this training, I'll show you how to create profitable ad campaigns with just $5 per day
We’re going to cover:
Value $97
Are you looking to craft captivating copy that deeply resonates with your audience, even as a complete beginner? With this script, you'll effortlessly create compelling Facebook ad copy that connects with your audience and fuels your conversion rates.
You get:
Value $297
In this beginner-friendly, step-by-step training, I'll teach you everything you need to know about creating video ads using only your smartphone.
We're going to cover:
I enjoyed Niko's Facebook Ads course and consulting. He provided good advice on campaign strategies and highlighted important elements to monitor for success. His course offered practical tips that I now implement regularly. What I like is his ability to explain complex concepts in a simple and clear manner, that are then easy to grasp and apply to my own campaigns.
Simon Kostner
Agency Owner
Kevin Farrugia
Copywriter
"Definitely worth the money! Niko is one of the best online advertising specialist I ever came across!"
Upwork review
"Nikolay’s guidance and collaboration were well received in our recent project.
His expertise in all aspects of digital marketing and current industry knowledge helped us to achieve our ultimate goal.
Our campaign performed much better than expected. He was a pleasure to work with and is an individual we'd highly recommend for any start-up seeking guidance in the online marketplace."
Upwork review
Nikolay managed to help us lower the cost per lead drastically, and increased the number of sales we're getting on a daily basis. Right now we are spending the same amount of money, but we're bringing much better results. His suggestions and recommendations were easy to implement, and we saw great results within the very first 72 hours. He helped us not only with our Facebook ads campaigns but thanks to him right now our landing page converts much better. He managed to double the conversion rate of our opt-in page as well. Highly recommend!
Upwork review
Nikolay saved us a lot of money. Our ad spent dropped around 18% and we managed to get the same amount of sales.
He responed quickly and also provided a lot of valuable advice that we are implemening on currently.
Highly recommend working with Nikolay. Most definetly one of the top marketers I've ever worked with.
Upwork review
Total value: $1,785
Regular price: $497
Start today for only:
$197
The price increases once the timer ends. You'll then be redirected to a page where the price is $497.
Most likely, thanks to this targeting approach, you're reading this page right now. This targeting approach has significantly contributed to reducing the cost per conversion across many of my advertising accounts. More than 200 people have joined The Targeting Academy already. Nobody seems to have issues with restricted ad accounts or rejected ads, because of this ad targeting. Moreover, it has improved the ability to accurately target potential buyers in very niche markets!
Facebook ads might not have been effective for you, largely due to the inability to specifically target niche audiences using the standard options that are available to all advertisers. This unique strategy of audience targeting isn't something that's within reach for the vast majority of advertisers. That means the group of potential customers you're about to focus on is less likely to have been bombarded with too many similar ads, thereby reducing saturation. This naturally makes your ads more affordable and, more importantly, more profitable! So yes, if ads have never worked for you before, give this approach to targeting another shot!
To join, you need to click on the "Join Now" button you see on this page. After that, complete the secure checkout process. Once you've done that, you'll receive the login details for The Targeting Academy via the email you used to complete the checkout process. If you encounter any issues with completing the checkout or the login process, feel free to contact me at niko@nikovelikov.com. I usually respond within 24 hours.
Yes, the detailed training modules in The Targeting Academy are designed to help complete beginners. The learning process has been simplified, meaning all one needs to do to learn about ads is to follow the simple steps. I know that many others overcomplicate running ads on Facebook, but honestly, The Targeting Academy is the one resource you need to transform from a beginner to an extremely advanced Facebook advertiser.
Yes, even if you are a highly advanced advertiser, I truly believe that The Targeting Academy will entirely revolutionize how you run ads forever. Just learning how to target specific groups and pages will dramatically reduce your cost per conversion and boost your results. But if you're a more advanced advertiser, you most likely already know that!
With The Targeting Academy, I am committed to providing a high-quality online course. I've witnessed first-hand how it has helped numerous marketers fine-tune their targeting and dramatically improve their ad results.
However, I also understand that everyone's learning journey is unique. If for any reason you feel that my course isn't meeting your needs or expectations, I want to make sure you're not left at a disadvantage.
That's why if you don't get results with The Targeting Academy, simply reach out to me @ niko@nikovelikov.com, and I'll refund your entire course fee. (14 Day)
You can join the The Targeting Academy with complete confidence, knowing that there's no risk involved. If you're not delighted with the value you're receiving, you'll get your money back. It's as simple as that!
I am here to help you succeed, and if I'm not the best fit for your learning journey, you shouldn't have to pay for it. That's my promise to you!
So, why not give The Targeting Academy a try? Your journey towards becoming a master Facebook advertiser starts here.
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