Niko Velikov, 7 min read

If you'd like to land high-ticket clients on demand* for your agency, this will be one of the most controversial pages you'll ever read.

But also the one that will actually help you get there. 🙂

Here's why...

I know from experience that many agencies rely on only one way to get clients, and this is referrals.

I'm also running an agency, and I know that referrals are not the best way to run and scale a sustainable agency or service business.

What happens when your referrals dry out?

And even that's not even the biggest issue.

The biggest problem occurs when a few of your high-paying clients leave.

I know 60-80% of your revenue comes from a handful of high-paying clients.

Imagine what will happen if a few high-paying clients leave...

It happened to me a few years ago.

I had a client who was paying me close to 5-figure per month.

Because of this retainer, I was able to hire a few people and "outsource" some of the work I was doing myself.

Things were great!

I also invested a lot of my personal time in helping my client scale his business, which he did.

Thanks to my commitment, he grew tremendously.

When we started working together, he made 6-figure per year, but thanks to my help, a few years later, he crossed 10 million in yearly revenue.

I was excited; things were going great, but one day, he messaged me and said that he had decided to hire an in-house marketing team.

This is when I got furious.

"I spent so much effort to help this guy, and now he is leaving...?"

The first thing I decided to do was go on social media and find somebody who could help me get clients on demand.

And, I got very excited because I was bombarded with the following promises.

Well, that will be easier than I thought...

It sounded like all I had to do was start working with these people, and I'd be all set.

It seemed like I didn't even have to pay any money, and all these people promised great results.

However, after doing many "strategy sessions" and "discovery calls," I discovered that in many cases, those who made the crazy promises were selling $5,000 - $12,000 online courses.

That's all right, but I didn't have time to watch another course.

I have an agency to run.

I had to pay $12,000 to watch an online course and then work crazy hard to "implement the crazy results-getting system."

However, there was another big problem.

And it gets even crazier...

Many of these promises sound great, like "pay only if you get results" or "free service until you get 30 new clients in a month." 

However, there was a catch: I had to pay $12,000 upfront and only if I meet all their conditions, they might return your money. 

(They never did return my money.)

But regardless of these promises, I still find myself paying at least $5,000 initially.

They also sent me to a page full of "testimonials" and "social proof" of how their fantastic system helped a lot of people.

You know what I'm talking about, the page where you can scroll endlessly, and the videos of "satisfied" clients never end. 

However, I never ended up on those pages.

After doing so many programs, I never got the results I was promised I'd get for "free."

The industry is just crazy.

I had no other option but just to figure it out on my own.

At this stage, I was a pretty experienced marketer. 

That's why I decided I'd figure it out on my own.

I mean... I've managed over $10M on Facebook Ads and close to $3M on YouTube and Google ads.

I helped three companies scale beyond $10M. I don't say I was the only driving force that brought these three companies to that level, but for sure, without me, they wouldn't have gone that far.

So, my objective was clear.

Get as many appointments for my agency as possible.

For the first campaign I ran, I spent $1,023 on ads, I booked 34 appointments, and the cost per booked call was $30.10.  (Screenshot below.)

Those are 34 people who actually booked a call with me with Calendly. 

Were they good quality?  

Out of these 34 appointments, I managed to land 3 clients. (I did the sales calls myself. I'm in marketing because sales are not my strength, sorry, haha 🙂 )

Then, again, I ran another campaign only targeting the USA for my agency some months later.

Please understand I'm a one-person show. 

I don't have a big team. 

I'm amazing at marketing and getting people to buy stuff, but when it comes to running a team and doing operations, I'm still learning...

Anyway, the second campaign I ran got me 25 appointments, and the cost per booked appointment was $63.

Life was pretty good. 

I was landing clients quite easily. 

And now, I'm going to show you how you can do it too!

But hey, you don't even know me yet.

Hi, my name is Niko Velikov...

Unfortunately, I'm not a smooth-talking business or marketing guru.

I say "unfortunately" because I would make so much more money if I were one.

However, over the past decade, I have done "the dirty marketing" work for more than 70 online courses, consulting services, and coaching/agency offers.

By "dirty marketing work," I mean I wrote copy, built funnels, and ran Facebook and YouTube ads.

Then, I optimized the funnels, wrote more copy, and scaled the ads to $40,000 per day in ad spend. 

And I still do.

I wouldn't usually say things like this because we don't brag in my culture—I'm Bulgarian. 

However, after launching many marketing campaigns like this one, I know that this page will convert much better when I "position myself as an authority figure."

To continue bragging and positioning myself as an authority, one of my clients has recently bought a big house in London.

London real estate is probably the most expensive in the world right now.

Another client of mine landed some really big clients for his web development agency. 

He made so much money, that he opened a car dealership. 

Another client started getting so many appointments that he transitioned from agency work to consulting.

Now, we are working on launching an online course. 

Of course, marketing is a numbers game. 

I hate doing this, but I'll share some of the campaigns I've worked on in the last five years.

One of the front-end funnels I worked on delivered 101,847 website purchases. Bringing more than 1.2M in sales. 

Another front-end funnel delivered 44,155 website purchases, which means 1.1M in sales. 

I can not really track how much the back end on those two funnels made. 

It's probably a lot more than $10M. 

I helped a client turn $331K in ad spending into $1.56M in revenue.

I also helped another client spend $116K on ads to bring close to $400K. 

You'll find the proof below for all these campaigns below.

Just from doing consulting sessions with me, some clients reported an additional $25k-$50k/per month in revenue.

Now let me ask you...

After doing many successful campaigns, I discovered that...

There are 4 steps you need to take to get high-ticket clients for your agency.

The steps are simple, yet most people can not implement those steps properly.

Let's start with the first step!

Agencies often struggle to get new clients consistently because they don't present their services well. 

Yes, you can offer somebody a Coca-Cola or a glass full of black liquid.

For obvious reasons, 99.99% of people will choose to get the Coca-Cola.

But most agencies keep offering just black liquid and wonder why they can't consistently get new clients.

That's why many agencies are gaining a lot of business through referrals; their clients can present their services much better than they can, and this is a fact.

This is something that nobody teaches in those $12,000 online courses I told you about. 

Which brings me to the next step...

I talk to many agency owners, and when I ask: what's your process for getting new clients, they start wondering...

If you're reading this, chances are that you also don't have a way to get new clients each and every month.

You need a process that gets strangers who are interested in your services on the phone or video call.

It's called a sales funnel.

Essentially, a sales funnel is crucial for agency success,  because it will give you structure and a direct approach to turn prospects into clients. 

Many people out there offer sales funnel services, but in most cases they sell you a "template," that a lot of people are already using. 

And because many people use the same "templated" sales funnel, it becomes less effective.

What's the best sales funnel for your agency?

It's simple. 

The best sales funnel for you, is the one custom-tailored to your needs. 

Even if you have a good sales funnel, it's not worth anything without actually having people see it, right?

And this brings me to the next step...

It's simple: A well-oiled sales process becomes more profitable as more people see it.

What's the best way to get people to learn about you and your agency?

It's running ads.

Facebook ads specifically!

If you tried running ads but they didn't work, it's because you missed (or messed up) the previous two steps.

In addition to that, you probably did the targeting wrong.

I use a little-known new way that allows me to target specific groups and pages on Facebook.

Yes, I can place your ads right in front of people who want and "can afford your agency services."

You name the groups and pages on Facebook ads where your perfect clients spend the most time, and we'll target them with ads. 

That's my secret sauce.

And, I can help you install that Facebook ad strategy yourself, but more on that later.

You need to commit to optimizing and fine-tuning your client getting machine.

I spoke to a guy the other day who said he tried ads, but they didn't work for him.

Then I asked, well, how much did you spend on ads?

He said maybe around $200...

Well, you spend $200 trying to sell a $10,000 service package and decide that ads don't work for you...

You see my point; if something doesn't work, it's probably because you messed up some previous steps. (Or you quit too early, without optimizing anything.)

Now you know what it takes to book appointments and get high-ticket clients for your agency.

Now you have two options.

You can try to implement the following 4 steps to book appointments and attract high-ticket clients for your agency.

However, if you decide to do it yourself, you'll spend a lot of time building your sales funnel and burn a lot of money on ads if you don't know what you're doing.

The second option you have: I can help you install these four steps for your agency so you can get high-ticket clients on demand.

I don't think an online course is the right fit for your agency. 

You're too busy running a business to watch long mindset webinars.

A completely done-for-you service isn't ideal either. 

It's convenient, but it won't teach you how to handle problems down the road.

As the saying goes, "Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime."

That's why I believe done with you is the best way I can help you get clients in the long run.

"Done with you" is a personalized consulting service where I'll work closely with you to implement the four-step process for acquiring high-ticket clients. Instead of just providing a course or a template, I'll be your guide, helping you set up your client acquisition system and teaching you how to use it effectively.

I'll also assist you with the technical aspects and any tasks you find challenging, ensuring a smooth and efficient process. 

This hands-on approach will not only deliver results quickly but also equip you with the skills to sustain your success in the long run.

Here's what that means:

Here are the steps we'll take together so you can start getting clients on demand:

If you were to hire a big marketing agency to help you do the same, it might cost you over $34,000.

That's because big agencies have a lot of extra costs like big offices and lots of employees. 

But I run my business in a simpler way, which means I don't have those big expenses. 

This allows me to charge you much less than $34,000 for even better service.

I won't charge you $34,000, I'll share why in a second, but first, let's see if we are a good fit for working together.

I prefer working with ambitious people because I believe that my results are your results.

I want to have a good record of successful clients. 

My ideal client is someone who is eager to grow and can quickly implement new strategies.

I prefer working with agencies and service businesses that already have a client base but are eager to expand it further.

If you're just starting, this will not work for you. 

My goal is to get you on the phone with high-paying clients within 30 days of starting work together. 

Of course, if you are quick to implement, it might be faster.

Here's the usual time frame I aim for:

I handle most of the work myself and don’t have a big team, so I can only work with 3-5 clients at a time. 

This means you get my full attention to make sure everything goes smoothly.

I charge a monthly fee of $2,000. 

I’ve set it up this way so it’s easy for you to start. 

If you’re not happy, you can cancel anytime.

Also, I offer a 30-day money-back guarantee. 

If you’re not fully satisfied in the first month, you can get your money back. 

This way, you can try the service risk-free and see if it’s right for you.

After completing your payment, you'll be redirected to a page where you can book your onboarding call. 

Once you've scheduled this call, we'll meet and begin our collaboration. I don’t have any upsells or other programs; my focus is solely on getting you results. 

That's why it's essential to act quickly—spots are limited, and I want to ensure we can start making progress on your goals as soon as possible.

I enjoyed Niko's Facebook Ads course and consulting. He provided good advice on campaign strategies and highlighted important elements to monitor for success. His course offered practical tips that I now implement regularly. What I like is his ability to explain complex concepts in a simple and clear manner, that are then easy to grasp and apply to my own campaigns.

Simon Kostner 

Agency Owner

Kevin Farrugia

Copywriter

"Definitely worth the money! Niko is one of the best online advertising specialist I ever came across!"

Upwork review

"Nikolay’s guidance and collaboration were well received in our recent project.

His expertise in all aspects of digital marketing and current industry knowledge helped us to achieve our ultimate goal.

Our campaign performed much better than expected. He was a pleasure to work with and is an individual we'd highly recommend for any start-up seeking guidance in the online marketplace."

Upwork review

Nikolay managed to help us lower the cost per lead drastically, and increased the number of sales we're getting on a daily basis. Right now we are spending the same amount of money, but we're bringing much better results. His suggestions and recommendations were easy to implement, and we saw great results within the very first 72 hours. He helped us not only with our Facebook ads campaigns but thanks to him right now our landing page converts much better. He managed to double the conversion rate of our opt-in page as well. Highly recommend!

Upwork review

Nikolay saved us a lot of money. Our ad spent dropped around 18% and we managed to get the same amount of sales.

He responed quickly and also provided a lot of valuable advice that we are implemening on currently.

Highly recommend working with Nikolay. Most definetly one of the top marketers I've ever worked with.

Upwork review

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